Facebook marketing can be challenging. Facebook is the largest social media platform on the planet. Large and small businesses alike would do well to use Facebook for reaching their customers.
Like any successful plan it all begins with a plan or objective.
What is your objective for using Facebook?
48.5% of B2B decision makers use Facebook for research
85% increased exposure
70% increased traffic
65% provide market insight
60% generating leads
Source: SocialMedia Examiner
This list is by no means exhaustive and certainly use it for a starting point.
Who are you marketing to on Facebook?
It’s hard to market if you don’t know who you are targeting. Finding your audience on Facebook is a good way to go for a successful campaign.
Using the Facebook Page Insights tool to get more insights on your Facebook audience.
What is your marketing strategy on Facebook?
Its a proven fact that to get any kind of brand exposure on Facebook is to pay for advertising.
Growing your audience and brand doesn’t happen overnight. Most advertisers have an average click through rate of 9%/.
Although Facebook is easier to advertise, it is far from easier. As a business owner you still have to effectively build our brand and showcase it better with ads.
The potential for a Facebook campaign return on investment is pretty good
80% of social network users prefer to connect to brands through Facebook.
It’s basic marketing, engage with your audience using their preferred method. Posting to a Facebook page helps. It also helps if the page is monitored and updated.
Interactive content is leading the way for engagement
If businesses are looking to get even more out of Facebook, its time to invest in interactive content. Interactive content can be video as well as photos.
If you feel comfortable using video, fantastic, if not, then a simple info graphic will do. By posting interactive content, it will show up in users new timeline.
Whatever you choose, keep your content fresh and up to date. This will keep your audience coming back for more.
Knowing your objective, knowing your audience and using interactive content will ensure Facebook success.